Why Barriers Direct is the Right Partner for Your Project

Years of Technical Excellence and Specialist Access Solutions

The Evolution of Expertise: Meeting the Specialist Team

Choosing an access control system is one of the most critical safety decisions a site manager can make. At Barriers Direct, we believe that the best security starts with a conversation, not a catalogue. Leading that conversation is Emma, our Specialist Sales Team Manager.

Emma joined the business 13 years ago, bringing with her a plethora of skills and determination from a seasoned background as an IT product specialist. Over the last decade, she has personally nurtured and built our Specialist Sales Team, ensuring that every project we touch is backed by exhaustive product knowledge and a consultative approach that is second to none in the UK.

"Ensuring our customers can place their project in our hands, safe in the knowledge that they are getting the best system solution for their needs, is why we do what we do." — Emma

The Full Interview: Emma on the Barriers Direct Difference

Q: Emma, how has the company’s approach to access control evolved in your 13 years here?

A: "When I first joined, technical advice was often fed through external factories. I recognised the opportunity to bring all of that expertise **in-house**. We transformed Barriers Direct into a forerunner for fully consultative service. Now, our customers don't have to wait for a manufacturer to get back to them; they get expert, project-specific recommendations directly from our team the moment they call."

Q: Why should a customer choose Barriers Direct over a generic online supplier?

A: "Honestly, the biggest difference is that we don’t just ‘sell a barrier’ and leave it there. Most customers come to us thinking they need a specific product, but once we understand their site—the traffic flow, the users, and the security risks—we often find a more efficient solution. We care about the **logic** of the system. We make sure it actually works in the real world before a single bolt is tightened."

Q: You’ve built close ties with FAAC and Bft. How does that benefit the customer?

A: "It’s about trust and technical depth. We are proud to be the only online distributor for FAAC’s Magnetic Auto Barrier range. Our partnership with **Bft** has also been a massive success, making us one of their fastest-growing UK distributors for barriers and bollards. Because we work so closely with them, our team knows these products inside out. We even offer full solutions with our own trained and experienced installers."

Q: What is the team’s primary focus and driving force?

A: "Our mantra will always be exemplary service with no hidden costs. Everything is upfront and transparent. We are currently preparing for the Security Expo to find new ways to fill gaps in our range and offer our customers the latest innovations. We have an amazing, talented team that is always hungry for more knowledge to better serve our clients."

Q: If someone is just starting a project, what is your best advice?

A: "Don't guess. Reach out early. Whether you have a clear plan or just a problem with unauthorised parking, give us a call. We’d rather spend 20 minutes on the phone making sure the logic of your system is perfect than have you buy the wrong equipment."

Ready to discuss your site requirements with Emma’s specialist team?

CALL US ON 01256 442 820

Specialist Profile

Emma

Specialist Sales Team Manager

A cornerstone of Barriers Direct for 13 years, Emma has been instrumental in turning our Automatic division into a market-leading success. Her drive for transparency and technical excellence ensures that every customer receives an industry-leading experience.