Privacy Policy

Welcome to Barriers Direct's privacy notice. 

Barriers Direct is a trading name of J9 Limited. For simplicity, throughout this notice, ‘we’ and ‘us’ means J9 Limited t/a Barriers Direct.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals and our wider operations in the European Economic Area (EEA).

Key terms

It would be helpful to start by explaining some key terms used in this policy:

Personal data we collect about you

We may collect and use the following personal data about you:

• your name and contact information, including email address and telephone number and company details
• information to check and verify your identity, e.g. your date of birth
• your gender, if you choose to give this to us
• location data, if you choose to give this to us
• your billing information, transaction and payment card information
• your personal or professional interests
• your professional online presence, e.g. LinkedIn profile
• your contact history, purchase history and saved items
• information from accounts you link to us, e.g. Facebook
• Information to enable us to undertake credit or other financial checks on you
• Information about how you use our website, IT, communication and other systems
• your responses to surveys, competitions and promotions

We collect and use this personal data to provide products AND/OR services to you. If you do not provide personal data we ask for, it may delay or prevent us from providing products AND/OR services to you.

How your personal data is collected

We collect most of this personal data directly from you—in person, by telephone, text or email and/or via our website and apps. However, we may also collect information:

• from publicly accessible sources, e.g. Companies House or HM Land Registry;
• directly from a third party, e.g.:
  • sanctions screening providers;
  • credit reference agencies;
  • customer due diligence providers;
• from a third party with your consent, e.g. your bank or building society
• from cookies on our website—for more information on our use of cookies, please see our cookie policy via this link  cookie policy
• via our IT systems, e.g.:
  • from door entry systems and reception logs;
  • through automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email and instant messaging systems;

Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, eg:

• where you have given consent;
• to comply with our legal and regulatory obligations;
• for the performance of a contract with you or to take steps at your request before entering into a contract; or
• for our legitimate interests or those of a third party.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

The table below explains what we use your personal data for and why.

Where we process special category personal data, we will also ensure we are permitted to do so under data protection laws, e.g.:

• we have your explicit consent;
• the processing is necessary to protect your (or someone else’s) vital interests where you are physically or legally incapable of giving consent; or
• the processing is necessary to establish, exercise or defend legal claims.

Marketing

Marketing

We may use your personal data to send you updates (by email, text message, telephone or post) about our products AND/OR services, including exclusive offers, promotions or new products AND/OR services.

We respect your right to privacy. We will always treat your personal data with the utmost care and never sell OR share it with other organisations outside J9 Limited t/a Barriers Direct for marketing purposes.

Email

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information as we rely on our legitimate interests and the soft opt-in rule to market. The soft opt-in rule applies to marketing to existing customers.  However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by: 

• Asking us or third parties to stop sending you marketing messages at any time by  contacting us at any time. 

• Using the ‘unsubscribe’ link in any marketing emails or ‘STOP’ number in texts;
• We may ask you to confirm or update your marketing preferences if you ask us to provide further products AND/OR services in the future, or if there are changes in the law, regulation, or the structure of our business.

SMS (Text Messages) 

The Barriers Direct mobile message service (the "Service") is operated by J9 Ltd trading as Barriers Direct (“Barriers Direct”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

Consent

By consenting to Barriers Direct’s SMS/text messaging service, you agree to receive the following types of SMS/text messages:

• Service-related messages: These include updates, alerts, and information (e.g., order updates, account alerts, etc.).
• Promotional messages: These include promotions, specials, and other marketing offers (e.g., cart reminders). You will be asked to provide separate consent for promotional messages, and your consent is not required to receive service-related messages.

By consenting to either service-related or promotional messages, you agree to receive recurring SMS/text messages from and on behalf of Barriers Direct through your wireless provider to the mobile number you provided, even if your mobile number is registered on any UK or international Do Not Call list. Separate consent is required for each type of message.

You understand that your consent to receive promotional messages is voluntary, and not a condition of any purchase with Barriers Direct. Your participation in the service-related message program is similarly voluntary.

Fees and Charges

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt out of either the service-related or promotional message programs separately at any time. Text the single keyword command STOP to Barriers or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device unless initiated by you. If you have subscribed to other Barriers Direct mobile message programs and wish to cancel, you will need to opt out separately from each program by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to Barriers or email [email protected].

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. We will ensure that any previously submitted STOP requests are honoured even if a short code change occurs. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received, and we will provide a mechanism to update your preferences in these cases.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the programme with your new number. We will delete your old number from our records after your opt-out request is processed to ensure accuracy in our data handling.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Data Retention and Security

We will retain your personal data (including your mobile number) only for as long as is necessary for the purposes outlined above or as required by law. Personal data related to the service will be securely deleted within 7 days after your opt-out request is processed or after the cessation of the service. We implement appropriate technical and organisational measures to protect your data against unauthorised access or disclosure, as required under GDPR (Article 32).

Data Sharing

We will not share your mobile number or other personal data with third parties without your consent, except where necessary to provide the service (e.g., with SMS service providers) or where required by law. All third-party processors involved in providing this service comply with GDPR requirements.

Your Rights

You have the right to request access to, rectification of, or deletion of your personal data at any time. You also have the right to restrict the processing of your data or object to its use for marketing purposes. To exercise these rights, please contact us at [email protected].

Who we share your personal data with

We routinely share personal data with:

• third parties we use to help deliver our products AND/OR services to you, e.g. payment service providers, warehouses and delivery companies;
• other third parties we use to help us run our business, e.g. marketing agencies or website hosts;
• third parties approved by you, eg social media sites you choose to link your account to or third party payment providers;
• credit reference agencies;
• our insurers and brokers;
• our bank;

We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.

We may also need to:

• share personal data with external auditors, e.g. in relation to ISO
• disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations;
• share some personal data with other parties, such as potential buyers of some or all of our business or during a restructuring—usually, information will be anonymised but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations.

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

Where your personal data is held

Personal data may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal data with’).

Some of these third parties may be based outside the UK/EEA. For more information, including on how we safeguard your personal data when this happens, see below: ‘Transferring your personal data out of the UK and EEA.

How long your personal data will be kept

We will keep your personal data while you have an account with us or we are providing products AND/OR services to you. Thereafter, we will keep your personal data for as long as is necessary:

• to respond to any questions, complaints or claims made by you or on your behalf;
• to show that we treated you fairly;
• to keep records required by law.

We will not keep your personal data for longer than necessary. Different retention periods apply for different types of personal data.

Transferring your personal data out of the UK and EEA

To deliver services to you, it is sometimes necessary for us to share your personal data outside the UK/EEA, e.g.:

• with your and our service providers located outside the UK/EEA;
• if you are based outside the UK/EEA;
• where there is a European and/or international dimension to the services we are providing to you.

Under data protection law, we can only transfer your personal data to a country or international organisation outside the UK/EEA where:

• the UK government or, where the EU GDPR applies, the European Commission has decided the particular country or international organisation ensures an adequate level of protection of personal data (known as an ‘adequacy decision’);
• there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for data subjects; or
• a specific exception applies under data protection law

These are explained below.

Adequacy decision

We may transfer your personal data to certain countries, on the basis of an adequacy decision. These include:

• all European Union countries, plus Iceland, Liechtenstein and Norway (collectively known as the ‘EEA’);
• Gibraltar; and
• Andorra, Argentina, Canada, Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland and Uruguay.

The list of countries that benefit from adequacy decisions will change from time to time. We will always seek to rely on an adequacy decision, where one exists.

Other countries or international organisations we are likely to transfer personal data to do not have the benefit of an adequacy decision. This does not necessarily mean they provide poor protection for personal data, but we must look at alternative grounds for transferring the personal data, such as ensuring appropriate safeguards are in place or relying on an exception, as explained below.

Transfers with appropriate safeguards

Where there is no adequacy decision, we may transfer your personal data to another country or international organisation if we are satisfied the transfer complies with data protection law, appropriate safeguards are in place, and enforceable rights and effective legal remedies are available for data subjects.

The safeguards will usually include using legally-approved standard data protection contract clauses

To obtain a copy of the standard data protection contract clauses and further information about relevant safeguards, please contact us (see ‘How to contact us’ below).

Transfers under an exception

In the absence of an adequacy decision or appropriate safeguards, we may transfer personal data to a third country or international organisation where an exception applies under relevant data protection law, e.g.:

• you have explicitly consented to the proposed transfer after having been informed of the possible risks;
• the transfer is necessary for the performance of a contract between us or to take pre-contract measures at your request;
• the transfer is necessary for a contract in your interests, between us and another person; or
• the transfer is necessary to establish, exercise or defend legal claims

We may also transfer information for the purpose of our compelling legitimate interests, so long as those interests are not overridden by your interests, rights and freedoms. Specific conditions apply to such transfers and we will provide relevant information if and when we seek to transfer your personal data on this ground.

Further information

If you would like further information about data transferred outside the UK/EEA, please contact us OR our Data Protection Officer (see ‘How to contact us’ below).

Your rights

You have the following rights, which you can exercise free of charge:

For further information on each of those rights, including the circumstances in which they apply, please contact us (see ‘How to contact us’ below) or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights.

If you would like to exercise any of those rights, please:

• email, call or write to us—see below: ‘How to contact us’; and
• provide enough information to identify yourself [(e.g. your full name, address and customer and matter reference number] and any additional identity information we may reasonably request from you;
• let us know what right you want to exercise and the information to which your request relates.

9. Your legal rights

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

Please contact us if you have any query or concern about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner or any relevant European data protection supervisory authority. The Information Commissioner may be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.

Changes to this privacy policy

This privacy notice was published on 18^th March 2021 and last updated on 18^th March 2021 and replaced Our previous Privacy notice of 23^rd May 2018

We may change this privacy notice from time to time—when we do we will inform you via our website or other means of contact such as email.

How to contact us

Individuals in the UK

You can contact us and/or our Data Protection Officer by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

Individuals in the EEA

We have appointed Mark Carhart to be our data protection representative within the EEA. Their contact details are above.

Individuals within the EEA can contact us direct (see above)

Do you need extra help

If you would like this notice in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).